Case study

Brisbane Heat VR App

Project

Brisbane Heat - "Heat VR" App

Objectives

360 Content and Augmented Reality App for iOS and Android

How do you want to interact with your favourite sports team?

In the lead up to the 2016-2017 Big Bash League season, our friends at CXA approached us to help build and to support the “Heat VR” app for Brisbane Heat. The app uses cutting edge technologies such as 360 Video content as well as Augmented Reality to enhance trading cards that young fans can collect. For Brisbane Heat’s 2017 “Come and Try Day”, Line26 designed and created content for the featured AR Walk.

The app runs on both Apple and Android mobile devices and has the added benefit of being able to run in Google Cardboard viewers of all types – in particular the branded viewers available at all CUA branches.

Get the app at www.heatvr.com.au

Try viewing these AR cards below through the app:

Campaigns like this one are great the generate media attention, as well as exciting for fans!

Read the Courier Mail News Article

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