Case study

Auto Tender


A complete ground up brand & web application to help car buyers get the best deal


Brand & Positioning Strategy, Logo design, Cards/Banners/Expo marketing collateral, Website development, Ongoing support

Autotender came to us with a problem – an old web app and database that just didn’t work anymore, and was always a pain for staff to use even when it did work. We started working on the old system and quickly decided it would be far too costly for Todd to keep going with, especially with no guarantee customers would want to use it!

We worked with Autotender to scope out exactly what the platform needed – and more importantly what customers would want to use – from branding and logo design, marketing flyers and expo banners, right through to the custom website application that dealers and customers would use. We built an analytics platform that defined on-going strategy for further business and customer acquisition.


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“I went to Chris and Andrew to patch up my overseas-built site because it had lots of issues. They kept it ticking over but helped me realise a better product was needed to fix things and keep my customers interested. I was delighted when they scoped out a rebuild – now I have a system I manage all myself that my customers love, and it’s virtually bulletproof.

Line26 really know what they’re doing; I wish I’d found them years ago!”

– Todd Kerr (Director,


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